Privacy Policy

Privacy Policy for

Last Updated:  October 26, 2016

The mission of the Michigan Assessment Consortium (MAC, Inc.) is to improve student learning and achievement through a system of coherent curriculum, balanced assessment, and effective instruction. We do this by collaboratively promoting assessment knowledge and practice, providing professional development, and producing and sharing assessment tools and products. The MAEIA Project has been developed by the Michigan Assessment Consortium (MAC) and Data Recognition Corporation (DRC) for the Michigan Department of Education (MDE) in partnership with Michigan educators. Using the MAEIA tools and resources, schools can strengthen their systems and advance arts as a core element of a public education. MAEIA Arts Education Network ( is a virtual arts education community where educators, administrators, parents, and community members across multiple arts disciplines, grade-spans, and teaching-learning environments can use and discuss MAEIA resources, find news about arts education, converse about teaching and learning in the arts, and access support.

The Michigan Assessment Consortium (MAC, Inc.), the MAEIA Project, and (collectively, “Mac, Inc., “we,” or “us”) value your privacy. We have established this Privacy Policy (the “Policy”) to explain how we collect, use and share Personal Information (as defined below). In some cases, Mac, Inc. content, media, or other products and services may be integrated into websites and mobile applications provided by third parties (including social networking sites), and this Policy also applies to information that we collect through those channels. This Policy is subject to the MAC, Inc.’s Legal Restrictions and Terms and Conditions of Use (“Terms and Conditions of Use”). By using, you expressly consent to the information handling practices described in this Policy. As described in more detail below, we collect Personal Information primarily to communicate with our users, optimize the experience of our users on, and enable our users to share certain elements of  Any violation of this privacy policy will lead to suspension of use privileges and permanent removal from this website.

  1. Information We Collect and How It is Collected

    In describing our collection, use, and sharing of information in this Policy, we refer to our collection and use of “Personal Information.” “Personal Information,” as used in this Policy, is any information that directly or indirectly identifies an individual, including but not limited to their first and last name, mailing address, email address or other online contact information, IP address or telephone number. We collect Personal Information, as well as non­personally identifiable information through the website.

    In our operation of and our provision of services to you and other users, we collect, use, and retain all information, including Personal Information, that you disclose to us. Our use and disclosure of Personal Information is described in this Policy. Our disclosures of Personal Information to our affiliates and other third parties are described in greater detail under the “When We Disclose Personal Information” heading below. In general, the types and amount of Personal Information we collect vary depending on the activity. We endeavor to limit the collection of personally identifiable information to information we believe is reasonably necessary to achieve our stated collection purposes.

    We collect Personal Information in two ways.

    • First, we collect information you provide to us in optional, voluntary submissions, such as in registration forms, user profiles, functionality such as signups for virtual or in­person events, requests for customer service, resume submissions, and emails or other communications you send
    • Second, some Personal Information may be collected automatically, or passively. We may receive passively collected information through a variety of methods including, but not limited to:
      • Cookies and Web Beacons.

        We may use a variety of methods, including “cookies” and “Web beacons,” to collect information. A cookie is a small data file that is transferred to an Internet user’s browser by a web server. Cookies are designed to store basic information, such as a user’s preferences. A Web beacon (sometimes referred to as a “clear GIF”) is a small string of code placed in a web page, email message (such as the MAC and MAEIA newsletter) or other media format in order to gather statistical usage information.

        The information that we collect with these automated methods may include, for example but not by way of limitation, your IP address, information about how you interact with advertisements and other content, browser type, system type, device type, the content and pages that you access, the date and time you view pages, and the page from which you navigated to

      • Click­through URLs.

        In some of our email messages, we may use a “click­through URL” linked to content on the When you click one of these URLs, you pass through a separate web server before arriving at the destination page. We track this click­through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

      • Location-­Based Services.

        We may collect, use, and share precise location data, including the real­time location of your mobile or fixed-location device.

      • Usage Information.

        We log information about your use of, including the type of browser you use, how long you access websites, actions taken on our websites, whether you are a first­ time user or repeat user, pages viewed, your IP address and the pages you visited before navigating to

    We may also obtain information, including Personal Information, from third party sources, including through social networking sites or other third parties that incorporate the into their own websites or mobile applications. For example, if you choose to create or log into your account using your credentials from a social networking site, then we will have access to certain information from such social networking site, which may include, but is not limited to, your name, your photo or your account information, in accordance with the authorization procedures determined by such social networking site. If we directly combine information from third parties with Personal Information that we have collected, we will treat the combined information as Personal Information and handle it in accordance with this Policy. In addition, please note that we may solicit third parties to collect Personal Information on our behalf and in such cases we instruct those third parties to comply with this Policy and all applicable data protection laws.

    You are under no obligation to provide, and can decline to provide, any requested information at any time. However, if you decline to provide Personal Information that is reasonably necessary to participate in certain activities, you may not be able to utilize certain activities on

  2. How We Use Personal Information

    Generally, we use Personal Information to establish and enhance our relationship with our users through four main channels: (1) Communication; (2) Optimization; (3) Advertising; and (4) Sharing Features. Below, we provide some specific examples of how we use the Personal Information and other information we collect.

    Communication and Responding to Requests.

    We use user information, including Personal Information, to provide users with customer support, respond to users’ requests, send newsletters and updates, send special offers and advertisements, seek your opinions and feedback, and connect users to MAEIA services, and to products and services of third parties.


    We use user information, including Personal Information, behavioral metrics, and other non­ personally identifiable information to operate, provide, improve, and maintain, to develop new products and services, to prevent abuse and fraud, and for other administrative and internal business purposes.


    We reserve the right to use user information, including but not limited to behavioral metrics and geo­location data, to personalize and display advertisements and other content for you.

    Sharing Features.

    We use user information, including Personal Information and any other information you submit directly or through passive means, to provide you with various ways to connect and share content (e.g., web content, media, special offers, and services) with third parties. For example, we may provide you with the opportunity to email a link to certain content to another person. To use this feature, we may require you to provide certain Personal Information such as your email address and the email address of each person to whom you send the link. We will use the recipient’s email address to provide that service, but we will not use that email address for any other purpose.

    We also may allow you to share links to content with users of various third party services (such as the Facebook “Like” button), including social networking sites. When sharing links using one of these third party services, if you are not already logged in to the third party service, you will need to supply login credentials for it. If you are not a registered user of the third party service, you will need to sign up for it. You are supplying the registration information or login credentials for the third party service directly to that third party, and not to us. By using any of these third party services to share links to content, you permit us to access, use and disclose any information relating to your account on each such third party service (such as your user name and profile information) that is available to us through the third party service, including through its application programming interface (API) pursuant to this Policy. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

  3. When We Disclose Personal Information

    We do not rent or sell email addresses, phone numbers, or other Personal Information. We do not share Personal Information with third parties except in the limited circumstances described in this Policy.

    Subscription Services.

    We may provide you with the option to sign up for third party subscription services, including mailing lists, account registrations and user profiles. In such events, we will seek to obtain your consent at the place where the information is collected, or notify you that third party information collection practices may apply. Each of these promotional partners may have their own privacy policies. We do not control and are not responsible for these third parties, their privacy policies or their use or treatment of your Personal Information or other information. You should therefore carefully review all such third parties’ privacy policies as we make no representation regarding how any third parties use your Personal Information or other information. If you consent to receiving communications from any of these third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications.


    In connection with virtual and in ­person events that we host, we may provide you with the option to share your registration information with the sponsor of such event. Each of these sponsors may have their own privacy policies. We do not control and are not responsible for these third parties, their privacy policies or their use or treatment of your Personal Information or other information. You should therefore carefully review all such third parties’ privacy policies, as we make no representation regarding, and have no control over, how any third parties use your Personal Information or other information.

    Service Providers.

    We may provide Personal Information to third parties for their use in performing internal business functions (e.g., email transmission, payment processing, customer service, maintenance, security, data analysis, beta testing, or data hosting) on our behalf. We require such third­ parties to only collect and use Personal Information in accordance with this Policy, to maintain the confidentiality, security, and integrity of such Personal Information, and for no purpose other than providing us with our requested services.

    Additionally, we use Google Analytics to analyze our users’ use of Google Analytics provides us with aggregated data in order to help us make informed business decisions. We have indicated to Google that information collected through our use of Google Analytics on should not be shared with third parties, even in an anonymous, aggregated fashion. Ultimately, Google, as a third party, controls information collected through Google Analytics and you should check and be comfortable with their privacy practices prior to using

    Co­Branded Parties.

    When you use or other consumer products that are co­ branded or that are a part of a joint promotion involving and one or more third parties, including but not limited to funding partners, (each, a “Co­Branded Party”), you are providing and consenting to provide and are transmitting your Personal Information and other information provided to, or collected, or obtained by and any Co­Branded Parties involved, to and each of the Co­Branded Parties without any other notice or further consent. Please note that we do not control any Co­Branded Parties’ use or treatment of information you provide to them and you should consult each of their privacy policies or any separate Co­Branded privacy policy posted on or linked from the Co­Branded site to determine your rights with respect to their use and treatment of your information. You will need to communicate with us and each Co­Branded Party directly, as applicable, if you decide you no longer wish to receive communications or if you wish to change any information you have supplied.

    Legal Requirements.

    We may disclose Personal Information if we have a good faith belief that doing so is required by a subpoena, warrant, or other judicial or administrative order or otherwise required by law. Additionally, we may disclose Personal Information where we, in good faith, deem it appropriate or necessary to (1) prevent violation of the Terms and Conditions of Use, or our other agreements; (2) take precautions against liability; (3) protect our rights, property, or safety, or those of a third party, any individual or the general public; (4) maintain and protect the security and integrity of our services or infrastructure; (5) protect ourselves and our services from fraudulent, abusive, or unlawful uses; (6) investigate and defend ourselves against third party claims or allegations; or (7) assist government regulatory agencies.

    Interactive Features.

    If you use a forum, blog, bulletin board, chat room, user commenting features, or other interactive or social features that may be offered through, you should be aware that any Personal Information you submit, display, or publish there is considered publicly available and can be read, collected, used, and disclosed by other users of those features, by us, and other third parties without restriction. To request removal of your Personal Information from our blog or community forum, contact us at the information provided at the end of this Policy. In some cases, we may not be able to remove your Personal Information, in which case we will make reasonable effort to let you know if we are unable to do so.

    Change of Ownership.

    In the event of a change in ownership, or a merger with, acquisition by, or sale of assets to, another entity, we reserve the right to transfer all of your Personal Information, including names, email addresses, and phone numbers, to that entity. We will use reasonable efforts to notify registered users of such a transfer (by a posting on our homepage, or by email to your email address that you provided to us, as chosen by us in our discretion).

  4. Children Under 13 Years of Age

    We do not knowingly seek or collect Personal Information from users under the age of 13. If we determine we have inadvertently gathered Personal Information from a user under the age of 13, we will promptly delete any and all such Personal Information from our records. The Children’s Online Privacy Protection Act of 1998 and other laws have been established to protect the privacy of minors and we abide by all federal and state laws and guidelines regarding youth privacy.

  5. Third Party Advertisers

    We may allow other companies, called third party ad servers or ad networks, to post or serve advertisements within These third party ad servers or ad networks may use technology to send, directly to your browser, the advertisements that appear within and they automatically receive your IP Address and other log file information when this happens. Such third party companies may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize their advertising content. Certain third party companies may also use these cookies to serve ads to you based on your visit to these Networks and other sites on the Internet. We do not provide your Personal Information to these third party ad servers or ad networks without your consent. However, please note that if an advertiser asks us to show an advertisement to a certain audience or audience segment and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience that they were trying to reach.’s ads are served by Google’s DFP Small Business Service; you may opt­out of these advertisements by opting out of Google’s use of the DART cookie by visiting the Google ad and content network privacy policy located here ( . In addition, you may click here ( to visit the Network Advertising Initiative’s opt­out page, where you can learn more about its member companies’ practices and to opt out from the collection and use of information by its member companies. We reserve the right to add or remove third party ad networks and ad servers in our discretion. We may not at all times list such updated ad network or third party ad servers in this Policy.

  6. Your Choices

    Submitting Personal Information.

    If you do not want to submit Personal Information that is necessary to provide or use a service or to fulfill your request, you will not be able to access and/or participate in certain services provided through For example, you will not be able to register for an account with us or participate in certain contests or promotions, or access and/or use the e­newsletter. In addition, your refusal to submit Personal Information may limit our ability to respond to your customer support inquiry in a timely fashion.

    Editing Personal Information.

    You may, at any time, update, correct, or delete certain Personal Information that you have provided to us by updating your preferences on or by contacting us at the mailing or email address provided at the end of this Policy.

    Marketing Choices.

    If you want to remove yourself from individual communications, including marketing promotions, advertisements, updates and email newsletters, simply click the unsubscribe link in the communication or unsubscribe through your Account Settings page when logged in to You also acknowledge and agree that there may be instances where we may elect to notify you about administrative notices regarding your account with us, such as to inform you about changes to our terms, conditions, and policies, that your account may be expiring, or to provide you with other relevant administrative information about your account. Because this information is important to your interaction with us, you may not opt out of receiving these communications.

    Account Deletion.

    If you submit Personal Information, you may delete your account with us at any time. If you delete your account, your Personal Information and any and all other account­ related information including, but not limited to, user profile data and any other data or content specifically associated with your account, are also permanently deleted.  Please be aware that if you delete your account, your Personal Information may be retained in our backup files and archives for a reasonable period of time, in our sole discretion, for legal purposes. If you choose to have an account with us in the future, you will have to sign up for a new account as none of the information you previously provided or saved within your account will have been saved, and we are under no obligation to retrieve your information from backup files and archives even if still available.

  7. Security

    We take industry­-standard measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity, and accuracy of all Personal Information that we collect. Our efforts include procedures designed to avoid unauthorized access, alteration, misuse or disclosure of Personal Information. Although we make good faith efforts to maintain the security of such Personal Information, we cannot guarantee that it will remain free from unauthorized access, use, disclosure, or alteration. Further, while we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent “hackers” or other unauthorized persons from illegally accessing or obtaining this information. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your Personal Information will always remain private.

    If we learn of a security breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using and providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your account information and usage.

  8. Data Integrity and Data Retention

    We collect and use Personal Information in accordance with this Policy and only for the purposes stated in this Policy and/or at the time we request such Personal Information from our users, or for such purposes to which a user may otherwise consent. We do not use or share our users’ Personal Information in a way that is incompatible with the purposes for which such Personal Information was requested and authorized for use by us. We retain Personal Information for no longer than is commercially useful to carry out our business purposes, or as we believe may be legally required. Please be aware that even if you update or remove Personal Information that you have provided to us, your Personal Information may be retained in our backup files and archives for a reasonable period of time for legal purposes.

  9. Access to Personal Information

    You may view, update, correct, or delete the Personal Information stores about you. Most of your Personal Information may be accessed and corrected by simply logging into your account and accessing your profile.

  10. Third Party Login Functionality and Sharing

    We may permit users with accounts on certain third party services, including but not limited to social networking, search, sharing, and other services delivered by third parties, to bypass the standard registration process. If you connect through an authorized third party service, you will be able to use your third party login information to log in to your account or access the We are not responsible for the sharing, posting, commenting, or other content and information gathering practices of any third party services that may be triggered by using these third party login services. Please review their terms of service and privacy policies carefully before using third party login functionality to access By using any third party services to log in to your account or access, you permit us to access, store and use all information related to your third party account that may be accessible to us through the third party service, including through its application programming interface (API), pursuant to this Policy.

  11. Third Party Services and Links’s content, including services, media, newsletters and communications that we send to our users, may contain links to content provided by third parties. For example, our communications may contain links to third party merchants from whom you may purchase products. To purchase products from these third party merchants, you may be required to provide Personal Information, including your credit card or other payment information.

    In connection with some of our products and services, we may use or offer services from third parties, such as location­-based services. In such instances, we and/or such third parties and/or licensees may collect, use, and share precise location data, such as the real-­time geographic location of your mobile phone or device to provide and improve location­-based products and services including, but not limited to, delivering to you targeted advertising. Third party websites and services are not associated with or authorized by us, unless otherwise specifically indicated by us in this Policy or in communications that we send. We are not responsible for any content appearing on third party websites or for third parties’ privacy or security practices regarding any information, including Personal Information, gathered at those third party websites or services. Any Personal Information or other information you provide on third party sites or services, including your contact details and/or geographic location with application providers when you opt in to their location services, and any Personal Information or other information collected by third parties through such third party sites or services, is provided directly to that third party and is subject to its policies governing privacy and security. We encourage you to learn about third parties’ privacy and security policies before providing them with Personal Information.

  12. California Privacy Rights

    In addition to the rights set forth in this Policy, California Civil Code Section 1798.83 permits California residents who are individual consumers or users of to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via mail or email at the address identified in the “Contacting Us” section.

  13. International Users

    MAC, Inc. and are hosted in the United States. If you use the MAC, Inc. and/or from the European Union, or any other region with laws governing data collection and use that may differ from United States law, please note that you are transferring your personal data outside of those jurisdictions to the United States. The United States does not have the same data protection laws as the European Union and other regions. By providing Personal Information under this Policy, you consent to the use of your Personal Information in accordance with this Policy and the transfer of your Personal Information to the United States.

  14. Changes and Updates to This Policy

    We may update this Policy from time to time, at our sole discretion. If we do, we will update the “effective date” at the top of the Policy. If we make material changes to how we use Personal Information, we will attempt to notify you of the change and to give you the opportunity to exercise choice as to how your Personal Information is used. We will post the updated Policy on, and if we have your email address, we will send notice of the update to that email address.

    We encourage you to review this Policy periodically to stay informed about our collection, use and disclosure of Personal Information. Your continued use of constitutes your agreement to this Policy and any updates. This Policy is incorporated by reference into’s Terms and Conditions of Use.

  15. How to Contact Us

    If you have questions about this Policy, please contact us at:, or write to us at:

    Michigan Assessment Consortium, Inc.
    1980 North College Road
    Mason, Michigan 48854