First-year (Level 1) students will be designing a pop/soda can label and creating a group advertising campaign for one of the students’ products. This task will take 10 class periods. Students will use organizational principles to research an artist assigned by their teacher. Students will then devise an innovative label for a pop/soda can, based on their artist. For example, Jackson Pollock might have a pop/soda named SPLAT. Working collaboratively, each group will create a storyboard for either a commercial/video or a print/ad campaign. Students will have to come up with a demographic on which to focus, a catchphrase to use in the ad, and a creative way to get people to want to buy their product. Student teams will have one to three minutes to pitch their final ideas.
This item has been voluntarily field-tested by Michigan teachers with a non-representative sample of students.
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