V.T408

Artist Pop Can Label and Collaborative Ad Campaign

Artist Pop Can Label and Collaborative Ad Campaign

First-year (Level 1) students will be designing a pop/soda can label and creating a group advertising campaign for one of the students’ products. This task will take 10 class periods. Students will use organizational principles to research an artist assigned by their teacher. Students will then devise an innovative label for a pop/soda can, based on their artist. For example, Jackson Pollock might have a pop/soda named SPLAT. Working collaboratively, each group will create a storyboard for either a commercial/video or a print/ad campaign. Students will have to come up with a demographic on which to focus, a catchphrase to use in the ad, and a creative way to get people to want to buy their product. Student teams will have one to three minutes to pitch their final ideas.

This item has been voluntarily field-tested by Michigan teachers with a non-representative sample of students.


This is an analytic rubric. The column on the left shows the dimension that is being measured in the student’s performance. The levels across the top row indicate the performance level in the dimensions. Occasionally all dimensions and performance levels are exemplified by multiple students in a single recording.

TEACHER SCORING RUBRIC

  • Dimension
  • Composition (Pop Can Design)

    The successful arrangement of elements and principles of design to create a completed work of art, including line, shape, color, and texture. Also includes pop/soda name and artist name.

  • Craftsmanship (Pop Can Design)

    The successful handling of materials to demonstrate purposeful technique and manipulation of media.

  • Creativity (Pop Can Design)

    The successful use of problem solving to invent new and interesting adaptations of material, style, and content to reveal something new.

  • Communication of Content (Pop Can Design)

    The successful use of all other rubric items to communicate the content visually.

  • Composition (Ad Campaign)

    The successful creation of a storyboard for a commercial/video or a print/ad campaign. Stated demographic for campaign. A catch phase/slogan is clearly stated. The campaign is persuasive to customers. Pitch was presented in one to three minutes.

  • Craftsmanship (Ad Campaign)

    The successful handling of materials to demonstrate purposeful technique and manipulation of media.

  • Creativity

    The successful use of problem solving to invent new and interesting adaptations of material, style, and content to reveal something new.

  • Communication of Content

    The successful use of all other rubric items to communicate content visually

  • Team Dynamics

    Completion of delegated tasks, observable evidence of cooperative discussion, and overall team engagement.

  • 1
  • 2
  • 3
  • 4
  • There is no evidence of planning or the use of the elements and principles of design to complete a composition.

    N/A at this time.
  • There is little evidence of the planning or use of the elements and principles of design to complete a composition.

    N/A at this time.
  • There is some evidence of planning through the use of the elements and principles of design to complete a composition.

    View Exemplar
  • Planning and refinement of ideas is evident through the strong use of the elements and principles of design to create a complete composition. Each piece of the work adds to the completeness of the whole.

    View Exemplar
  • Novice or beginning skills and technique are evident in the manipulation of media selected.

    N/A at this time.
  • Emergent or competent skills and technique are evident in the manipulation of media selected.

    N/A at this time.
  • Proficient skills and technique are evident in the manipulation of media selected.

    View Exemplar
  • Mastered skills and technique are evident in the manipulation of media selected.

    View Exemplar
  • Artwork created proposes clichéd or formulaic solutions that show little to no evidence of the individual creating the work of art.

    N/A at this time.
  • Artwork created proposes solutions that are adapted or predetermined with little evidence of the individual creating the work of art.

    N/A at this time.
  • Artwork created proposes interesting solutions that are adapted or predetermined with some evidence of the individual creating the work of art.

    View Exemplar
  • Artwork created proposes new and interesting solutions that are imaginative and show profound evidence of the individual creating the work of art.

    View Exemplar
  • Content created is unclear or lacking the communication of ideas intended by the artist through the use of media, process, and style selected.

    N/A at this time.
  • Content created somewhat communicates ideas intended by the artist through the use of media, process, and style selected.

    N/A at this time.
  • Content created generally communicates ideas intended by the artist through the use of media, process, and style selected.

    View Exemplar
  • Content created effectively communicates ideas intended by the artist through the use of media, process, and style selected.

    View Exemplar
  • There is no evidence of planning or the use of the elements and principles of design to complete a composition.

    N/A at this time.
  • There is little evidence of planning or use of the elements and principles of design to complete a composition.

    N/A at this time.
  • There is some evidence of planning through the use of elements and principles of design to complete a composition.

    View Exemplar
  • Planning and refinement of ideas is evident through the strong use of the elements and principles of design to create a complete composition. Each piece of the work adds to the completeness of the whole.

    N/A at this time.
  • Novice or beginning skills and technique are evident in the manipulation of media selected.

    N/A at this time.
  • Emergent or competent skills and technique are evident in the manipulation of media selected.

    N/A at this time.
  • Proficient skills and technique are evident in the manipulation of media selected.

    View Exemplar
  • Mastered skills and technique are evident in the manipulation of media selected.

    N/A at this time.
  • Artwork created proposes clichéd or formula solutions that show little to no evidence of the individual creating the work of art.

    N/A at this time.
  • Artwork created proposes solutions that are adapted or predetermined with little evidence of the individual creating the work of art.

    N/A at this time.
  • Artwork created proposes interesting solutions that are adapted or predetermined with some evidence of the individual creating the work of art.

    View Exemplar
  • Artwork created proposes new and interesting solutions that are imaginative and show profound evidence of the individual creating the work of art.

    N/A at this time.
  • Content created is unclear or lacking the communication of ideas intended by the Artist through the use of media, process, and style selected.

    N/A at this time.
  • Content created somewhat communicates ideas intended by the Artist through the use of media, process, and style selected.

    N/A at this time.
  • Content created generally communicates ideas intended by the Artist through the use of media, process, and style selected.

    View Exemplar
  • Content created effectively communicates ideas intended by the Artist through the use of media, process, and style selected.

    N/A at this time.
  • One member completed a delegated task.

    No cooperative discussion was observed.

    No engagement as a team.

    N/A at this time.
  • Two team members completed a delegated task.

    Evidence of little cooperative discussion was observed.

    Little engagement as a team.

    N/A at this time.
  • Three team members completed a delegated task.

    Evidence of some cooperative discussion between most members of the team was observed.

    Engagement of most team members most of the time.

    N/A at this time.
  • Each team member has completed a delegated task.

    Evidence of cooperative discussion between all members of the team was observed.

    Equal engagement of all team members at all times.

    N/A at this time.
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