T.E412

Press Release Creation

Press Release Creation

Using several resources, students will create a press release for a production. The resources to be created are a cast list, plot synopsis, list of musical numbers, and director’s notes.

This item has not been field-tested by Michigan teachers.


This is an analytic rubric. The column on the left shows the dimension that is being measured in the student’s performance. The levels across the top row indicate the performance level in the dimensions. Occasionally all dimensions and performance levels are exemplified by multiple students in a single recording.

TEACHER SCORING RUBRIC

  • Dimension
  • Knowledge and Understanding

    Demonstrates an understanding of press release format.

  • Thinking/ Inquiry

    Demonstrates creativity and critical thinking skills.

  • Communication

    Communicates using correct conventions of spelling, grammar, and sentence structure. Demonstrates clarity of expression.

  • Application

    Demonstrates clarity of purpose and applies knowledge of press release writing to a specific task.

  • 1
  • 2
  • 3
  • 4
  • o Ineffective lead
    o Media contact info not included
    o No ### at end
    o Font and/or formatting not professional

    N/A at this time.
  • o Release lacks the designated format
    o Ineffective lead
    o Media contact info is not included
    o No ### at end
    o Font and/or formatting is not entirely professional

    N/A at this time.
  • o Release follows designated formatting guidelines
    o Lead is mostly effective
    o Media contact info included but not well placed
    o ### at end
    o Font/for-matting is professional

    N/A at this time.
  • o Release follows designated formatting guidelines
    o Effective lead
    o Profile is the appropriate length as described for the assignment
    o Media contact info included and placed correctly
    o ### at end
    o Font/formatting is professional and allows key points to be seen easily

    N/A at this time.
  • o Headline has nothing to do with the story or is missing
    o Lead has nothing to do with the story
    o Event sounds dull, uninteresting

    N/A at this time.
  • o Headline is either too long or too short
    o Headline is vague
    o Lead is cluttered
    o Reader is not drawn in at all and not compelled to attend the event

    N/A at this time.
  • o Headline entices reader to go to the lead to see if the story is worth reading
    o Contains strong, active verbs and short, simple words
    o Reader not drawn in immediately

    N/A at this time.
  • o Headline is catchy and makes the reader want to continue reading
    o Is positive and specific
    o Uses strong, active verbs and short, simple words
    o Draws in the reader and makes reader want to attend the event
    o Is focused, short, and memorable

    N/A at this time.
  • o Grammatical/
    mechanical errors obscure meaning
    o Language is frequently unclear; no sentence structure
    o Structure and organization are not evident
    o Paragraphs are disjointed and lack transition of thoughts
    o Incorrect spelling of names or titles
    o Inaccurate contact information

    N/A at this time.
  • o Grammatical/
    mechanical errors are distracting
    o Language is frequently unclear; no sentence structure
    o Structure and organization detract from the message of the writer
    o Paragraphs are disjointed and lack transition of thoughts
    o Sentences are choppy (too short) or wordy (too long)
    o Incorrect spelling of names or titles
    o Inaccurate contact information

    N/A at this time.
  • o Structure and organization of the story is easy to follow
    o Paragraph transitions present maintain the flow throughout the story
    o Correct spelling of names or titles
    o Correct contact information

    N/A at this time.
  • o Structure and organization of the story is clear and easy to follow
    o Paragraph transitions are present and logical and maintain the flow of thought throughout the story
    o Sentences are short (no more than 20 words, usually)
    o Paragraphs are short

    N/A at this time.
  • o Reader is left wondering why release was written
    o Critical event information inconsistent or absent
    o Release holds no interest or value

    N/A at this time.
  • o Some interest in the event generated
    o Release holds little interest or value
    o Event information is unclear or incomplete

    N/A at this time.
  • o Significant interest in the event generated
    o Event seems interesting and valuable
    o Event information is clear and complete

    N/A at this time.
  • o Extreme amount of interest in the event generated
    o Release is interesting and valuable
    o Event information easy to identify, complete

    N/A at this time.
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