V.T210

Restaurant Logo Design

Restaurant Logo Design

Students will create their own restaurant logo using imagery to communicate information about the restaurant. After creating the logo, students will write a reflection explaining their use of images to convey meaning in their artwork.

This item has been voluntarily field-tested by Michigan teachers with a non-representative sample of students.


These are analytic rubrics. The column on the left shows the dimension that is being measured in the student’s performance. The levels across the top row indicate the performance level in the dimensions. Occasionally all dimensions and performance levels are exemplified by multiple students in a single recording.

TEACHER SCORING RUBRIC–LOGO DESIGN

  • Dimension
  • Logo Brainstorming to Create Meaning

  • Final Logo Creation

  • 1
  • 2
  • 3
  • 4
  • The student did not create or explore any images or designs for his or her logo.

    N/A at this time.
  • The student created and explored only one image or design for his or her logo.

    N/A at this time.
  • The student created and explored the use of two or more images or designs for his or her logo.

    View Exemplar
  • The student created and explored the use of three or more images or designs for his or her logo.

    View Exemplar
  • Image(s) and/or text do not communicate the restaurant theme and the type of food that is served.

    Lacks craftsmanship.

    N/A at this time.
  • mage(s) and/or text are simplistic and may or may not communicate the restaurant theme and the type of food that is served.

    Emerging craftsmanship

    View Exemplar
  • mage(s) and text communicate the restaurant theme and the type of food that is served.

    Good craftsmanship.

    View Exemplar
  • Image(s) and text successfully communicates the restaurant theme and the type of food that is served.

    Excellent craftsmanship.

    View Exemplar

TEACHER SCORING RUBRIC–REFLECTION

  • Dimension
  • Explains how final logo communicates restaurant theme and type of food served by restaurant

  • 1
  • 2
  • 3
  • 4
  • The student did not explain how the use of images or text communicates the type of food served at the restaurant.

    N/A at this time.
  • The student explained how the use of images and text communicates the type of food served at the restaurant using one example.

    View Exemplar
  • The student explained how the use of images and text communicates the type of food served at the restaurant using two examples.

    View Exemplar
  • The student clearly explained how the use of images and text communicates the type of food served at the restaurant using three examples.

    View Exemplar

TEACHER SCORING RUBRIC–ASSESSMENT QUESTION

  • Dimension
  • How images or symbols in logos are used to communicate ideas

  • 1
  • 2
  • 3
  • 4
  • The student did not explain how images and symbols can be used to communicate ideas. No example was provided.

    N/A at this time.
  • The student explained how images and symbols can be used to communicate ideas. No example was provided.

    View Exemplar
  • The student explained how images and symbols can be used to communicate ideas. One example was provided.

    View Exemplar
  • The student used more than one example to clearly explain how images and symbols can be used to communicate ideas.

    View Exemplar
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